Sereni & Shentel (S&S) is a brand which designs the gorgeous, cool, and stunning headbands in the world.
They have successfully expand their business worldwide and their designed has become trendy from time to time.
Sereni Linggi who was born and grew up in Kuching, Sarawak and Australian born Shen-tel Lee, whose mother is originally from Kuching, has travelled backwards and forwards between Australia and Kuching.
Sereni and Shentel brand started in year 2009 and is based in Kuching, Sarawak.
Why Kuching? They said, “the truth is, we love Kuching and it is our home,”
Sereni and Shentel’s simple formula is “be seen or go home!” which they applied to every design their produced and it is the secret of their brand’s success.
In 2012, they launched children’s and babies headbands, new yellow and gold packaging, a unique online application for customers to design their own custom Blair and Block party headbands on their website, a bridal collection of luxury headbands made from pearls and high grade crystal and brand new revamped S&S website for easier navigation (http://sereniandshentel.com/)
Their story started in 2009, when they made DIY headbands for a Lady Gaga concert in Singapore.
Then, a magazine photo shoot where they made more headbands for Sereni to wear in a feature that appeared in a society magazine distributed throughout South East Asia.
After that, more and more magazine wanted to publish their headbands design on the editorial pieces.
Now, Sereni and Shentel’s headbands has become more trendy especially when S*S’s brands have seen on the US hit television series GOSSIP GIRL in 2012 and DESPERATE HOUSEWIVES!